When Air America launched in 2004, Radio producer Paul Wells, President of Flow Communications and known to SF Bay Area and LA radio listeners as the legendary DJ “The Lobster,” went to NYC and met with executives there about producing a program for them. The following year, he teamed up two friends, Willie Brown and Will Durst, and the three got together in Flow Communication’s SF studios to produce demos of a talk show featuring the gifted and glib Politician and the sharply satirical Comedian. The working title was SFPOV, for San Francisco Point of View.

According to broadcast veteran Wells, the producer and host of his own weekly syndicated rock radio show based on SF Bay Radio sound, “The idea was to have a highly entertaining talk show that was irreverent not angry and political without being extreme.” His vision was to launch their program into the nationally syndicated talk universe; “Will and Willie were the Pilot and Co-Pilot of our radio Space Shuttle and the role of the On-air Producer was to be the side thrusters, adjusting the apogee and perigee, keeping their capsule on course and in the right radio orbit.”

The demos were successful at getting two deals on the table in late 2005, from CBS’ now defunct Free FM and an offer for mornings at Clear Channel’s 960 AM “The Quake,” Air America’s SF affiliate. The show ran locally from 960 AM through September, 2006. In it’s run, it won several awards, critical acclaim and a loyal audience. Now, the three have boldly gone back into Well’s studio to re-launch into cyberspace and beyond with their left coast based brand of humor and politics from the San Francisco Point of View.